Naville Détail, a local service! Every day, Naville Détail caters for the demands of over 150,000 customers via a network of 180 retail outlets trading as the brands NAVILLE, RELAY and PRESS & WEB.
Over 2,000 titles
Press has traditionally been a speciality at Naville Détail. Its expertise is one of a kind. The Press Marketing service works closely with publishers to keep track of the market and is the crucial link when it comes to launching or highlighting publications.
Diversification of the product range
Consumer habits are continually changing, and fast. Naville Détail monitors consumer needs according to the retail environment, the time of day and the type of journey that they make. This daily analysis leads to more and more detailed segmentation and the diversification of the product range: products “for pleasure”, tobacco, lottery, trend products to “complement” press sales, fresh salads and “finger food”.
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A network on the move
The tempo of openings, modernisation and travel has increased. Naville Détail can respond immediately to any opportunities that arise whilst implementing the brand guidelines for each respective brand.
The role of our agents
Agent relations play a crucial role in how the Naville Détail network works. They ensure that the men and women working in the network receive training and support, from apprentices to managers who are responsible for a retail outlet.
A mobile and responsive sales force
Regional managers visit the “Naville Détail” network on a regular basis. They form a bridge between the retail outlets and headquarters and also support internal communications. Retail outlets in the Naville Détail network have high performance information systems.
Specific data can be transmitted to our commercial partners on request. |